iCrowdNewswire Feb 3, 2021 6:42 AM ET
Increased digitalization helps people be more informed today. Digital marketers have taken it upon themselves to play their role in informing people.
Currently, there so much new content online, and its focus is on selling any product or service or providing useful information. And a modern marketer has to adapt to the realities of the new marketing landscape.
While many changes are occurring in the marketing industry, educators still lag in adapting to them. Learning institutions are still yet to mound their courses to modern marketing demands.
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It is not in the field of marketing alone. LinkedIn CEO Jeff Weiner recently observed that companies are now shifting focus to potential employees with relevant skills. However, most job seekers have college degrees but minimal relevant skills.
Bridging the Relevant Marketing Skills Gap
The thing you ought to know is that the marketing profession is projected to grow. Employment for marketing managers in the US will rise by 7% from 2019 to 2029. That is according to a recent job outlook by the Bureau of Labor Statistics. The surge in demand for marketers results from organizations using marketing campaigns to grow their market share.
Therefore, do not be lied to that there are no jobs for marketing professions. Companies require marketers, but the job market is not providing any with the right skills. Therefore, to improve your employability, we will review the relevant skills of a digital marketer.
Let’s face it: social media is one of the most significant digital wonders we have experienced in this century. It has grown at a fantastic pace, and it is only getting bigger and better.
In the face of the new reality, the world is trying to get the best out of it. Almost every company is trying to enjoy the benefits of this highly penetrative technology.
Why would they not?
Currently, there are over 3 billion active social media users. That represents a vast potential market for any company. You can be sure that organizations are looking to get themselves a share of this market.
An example of such companies is www.privatewriting.com/college-essay. Their focus, in this case, would be on the students on social media.
Organizations trying to get a hold of the social media market place will recruit a digital marketer. If you apply for such a position, being conversant with social media marketing counts as relevant skills.
Currently, a simple tweet or hashtag does not count as social media marketing. Companies are looking for an individual capable of coming up with a social media marketing strategy that can drive sales and increase brand loyalty.
Copywriting and Content Marketing
Earlier, we mentioned companies just providing information to customers with no direct marketing involved. The reality of the digital world is that customers are tired of being bombarded with advertisements. However, this is not mean that companies will stop marketing their products and services.
They have to get creative at doing it. Therefore, they have switched to content marketing techniques. Blog posts, infographics, podcasts and e-seminars are some of these techniques employed by organizations.
Companies have realized that content is vital in creating brand awareness among customers. Once customers familiarize themselves with your brand, it is easier for them to adopt your products and services.
Therefore, having content marketing skills would make you a catch for companies trying to employ this strategy. Organizations want an individual that can define the right content for them. Moreover, they want someone with copywriting skills to develop this content.
SEO (Search Engine Optimization) and Analytics
As you would imagine, there is so much content available online for customers. Many people are employing the content marketing strategy to try and create brand awareness. Therefore, there is a need to ensure that potential customers deem your content as relevant.
The first rule of being relevant appears on the first page of Google search.
How many times have you ever gone to the second page of your browser after searching for something?
How many times do you find the need to peruse the second page?
There is where SEO becomes essential. Companies want marketing personnel that can ensure their content appears on the first page.
Some factors that influence the SEO ranking include.
- Mobile compatibility
- Optimized content
- Links in the content
- User experience
- Use of appropriate images
Having digital marketing analytical skills certainly helps. Organizations want someone that can analyze their marketing operations and optimize them for the best results. Being able to interpret and develop the right marketing plans based on Google analytic reports is a huge plus.
Digitalization has created a whole new world of possibilities in the 21st century. In the process, it has made marketing a little more challenging. The techniques and strategies of gaining new customers are changing by the day.
Therefore, companies are on the lookout for marketing professionals that can help them remain competitive. That is why we have reviewed the skills you may need to be the professional these companies are looking for.
And if you need help with your marketing essays, we can assist!