iCrowdNewswire Dec 14, 2020 9:42 AM ET
Repurposing content is a great way to give your old content new life while saving costs associated with coming up with new content. It is also a great way to reach a new audience that might not have seen the old content when it was originally posted. There are lots of different ways to repurpose your content and we are going to look at some of the most powerful ones below.
Turning Internal Data into Cases Studies
Every business collects certain types of data, whether it is their return on investment on a marketing campaign or testing which blog or product layouts work the best. After using this data to make decisions, improvements, or for whatever else you want to use it for, you can turn it into a case study. The case study can offer a lot more insight and be a guide for people interested in duplicating what you are doing.
Turn Old Blog Posts into a Guide
If you write a lot on a certain topic, why not consider combining all those posts into one guide? Depending on the topics you write about, you might want to update the posts you will be including in the guide. This is so that the guide has the latest, most up-to-date information on the topic it will be about. Once the updates and additions are done, you can use this guide as part of your email marketing strategy by sending it in an email newsletter or turning it into a lead generation tool.
Visual Content into a Pinterest Board
Pinterest continues to be a huge driver of clicks for certain niches such as fashion and home decor. If you have a post that is full of high-quality and interesting images, why not consider turning it into a Pinterest board? Some examples include showcasing some of the best wedding dresses for the season, or the best logos for a given industry.
Q&A into a Blog Post
There are lots of websites that ask questions that visitors submit an answer to. The best example is Quora. On there, you can find and answer questions on almost any topic on earth. Because these questions are asked by actual people, it means that an answer to these questions would garner some interest.
What you can do is find a question in your niche that has a lot of interest and several upvotes and write a blog post about the topic. Make sure the blog post (which is the answer to the question) should be as detailed as possible. You can then post a shortened version of your content on Quora and leave a link pointing to the longer, more in-depth answer in the answer.
In doing this, you will get traffic from people who want an answer to that specific question and you will establish yourself as an authority on the topic at the same time.
There is so much content that is lying around, unused and forgotten. To get even more value out of that content, businesses and marketers should find ways to repurpose that content so it lands in front of readers who might not have seen it before.