To maximize how you use Amazon is to boost your chances of generating more sales, greater brand recognition, and a broader client base. Some professionals can help you get the most from Amazon selling and using them is recommended for any business looking to reach the upper echelons of their industry. Alongside this, however, there are also some simple steps you can take to maximize your opportunities.
Firstly, it is vital to understand the importance of selling over Amazon. The net revenue of the internet retail giant is expected to grow to around $356 billion in 2022, up from $316 billion in 2021 and $276 billion in 2020. Not only are the numbers astronomical, but the rate of growth is too. Amazon changed the market from its inception in the 1990s and will continue to do so. Failing to jump on this sales train at the earliest possibility could be devastating for your online merchandising.
1. Optimize your title
Once you have taken the leap onto Amazon, it’s time to begin optimizing your products to increase sales. The most obvious place to start with this is, naturally, the title.
When uploading an item, your title should be concise and clear, without confusion. Use straightforward words and include your brand name to build recognition. Individual schools of thought will argue that using capitals in your product title is advantageous, but in general, the most important aspects of getting right are accuracy, brevity, and clarity.
2. Be honest
Integrity is an essential sales tool, and this remains true when you are selling online. The information you upload onto Amazon selling profiles and your product descriptions should be 100% honest and accurate, not misleading your potential customers in any way. This will lead to better customer feedback in the form of ratings and product reviews, to which you can respond to improve customer satisfaction. Once you have a reputation for being dishonest or bending the truth to sell products – be it on Amazon or elsewhere – it is a difficult one to shake. Start as you mean to go on: provide quality customer care as well as quality products.
3. Respond to reviews
As mentioned, responding to customer reviews will improve customer satisfaction, and it can even drive sales. You should respond to reviews quickly, if you can, and always in a professional manner. You and your team should settle on a strategy for responding to any negative comments you receive, as taking these badly can lead to genuinely terrible public relations. The minute you snap and bite at an angry customer, your reply could be posted onto social media, leaving your reputation ruined. Remain positive at all times, offering constructive and helpful feedback, even to those who have posted negative opinions.
4. Use experts
Finding experts, like those at Nuanced Media, to help you with maximizing your opportunities with Amazon is an excellent idea if you’re unsure about where you’re going wrong. Focusing on best practices, understanding your customers, and finding a return on investment is essential to successful Amazon operations, and there are lessons to be learned from professionals that will take you to the next level.
5. Improve your photos
Aesthetics are critical to improving sales on Amazon. Having high-quality photos requires an excellent camera, and knowing what it is, you need to show off. For example, simply taking one front-on picture of your product will not cut it with customers who demand multiple angles, close-ups, and, if possible, pictures of your product in action.
Photos are what draw customers into your product on Amazon listings, along with excellent reviews, so having substandard images could lead to far fewer clicks than your competitors. Even if a potential customer does click onto your product, they may be weighing you up against a rival. If that rival has shown off their merchandise with professional images and you have not, you can anticipate where their money might be getting spent.
6. Know how to use keywords
It should not be forgotten that as well as an online retailer, Amazon is effectively a form of search engine. Amazon keywords, also referred to as backend keywords, search terms, hidden keywords, or product keywords, help your product get found above others. Getting your keywords sorted can take time, so consider hiring somebody who specializes in this or using professional help to make sure you aren’t wasting resources getting it wrong.
It is essential not to simply fill your keywords boxes with the words in your product title and description. The brand, color, and product code are not necessarily the types of searches you are trying to catch with these keywords; stripped down descriptions of your product, generalizations or abbreviations are what you should be targeting.
7. Get your product description spot on
Finally, ensure your product description is spot on. As with all aspects of selling on Amazon, ensure it meets Amazon regulations and is all entirely honest, accurate, and fair. Consider using bullet points, capital letters and colons to order your product descriptions so that they are easy to read if there is a lot of information.
Your product descriptions should make it obvious, using facts and data where relevant, why your product is what the customer is looking for. If the item you are selling is the biggest and best, explain why. If your item is unique and essential for a specific customer’s home, make sure you concisely but engagingly lay out why that is.
Not boring readers during product descriptions while including all the information necessary to convince a customer to spend their money is a fine balance, but one that you should be able to find if you have excellent copywriters or marketing staff within your ranks.
Dedicating time to trawling through your catalog, ensuring product descriptions match a style guide or template, is a time consuming but essential use of your company’s time. It is all part of improving brand recognition, trust, and your Amazon opportunities.
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international e-commerce marketing agency. Nuanced has sold $250,000,000+ online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author who has contributed to numerous publications. To connect with Ryan, check out @Ryanflannagan on Twitter via Linkedin.