How to Get Press Coverage for Your Business

Feb 18, 2020 2:05 PM ET

If you have recently set up a new business, it can be difficult to get the attention you deserve in the early days of start-up. As a business owner, it’s essential you don’t overlook the importance of what a little bit of press coverage can do to secure a whole new consumer base.

By making the most of this platform, you may find that traffic to your website has increased and you’re contacted by potential clients out of thin air who are showing an interest in what you have to offer.

In order to get press coverage for your business, you need to have something worth talking about. Jot down notes about what makes you different, or if there is a certain topic your company is looking to promote, you’ll be able to take the necessary next steps.

Identify the Right Journalists

The right journalist is essential when it comes to how your business is perceived by others, so choose carefully when hiring for a press release. While you may be able to secure an inexperienced journalist for a small cost, it’s better to pay the extra for a qualified journalist who has years of experience and knows how to pitch your company’s story.

If you’re hoping to secure the attention of a large worldwide audience, rather than just a local one, you’ll need to do some digging on who is best to represent your company. Hiring a publicist nyc with an extensive professional network ensures your brand message is communicated clearly and effectively, while helping you spread your news to the right people.

Take Professional Photos

When it comes to content, visual is vital. Images communicate messages without the need for text. Alongside an inspiring business story, you’ll also need to take great photographs to make a powerful statement.

Refrain from simply taking photos on your cell phone, and instead, make a worthwhile investment by hiring a professional photographer to capture high-quality, natural images. Doing so is sure to pay off, as these photos can be used for the press, your website and also on social media.

Connect with Influencers

Influencer marketing has become a widely-used source for businesses to gain exposure to their products and services. By connecting with the right people, you have the opportunity to get your brand advertised by large audiences on blogs and social media accounts.

According to research conducted by Twitter, 49% of consumers respond to advice from social media influencers, which leads to browsing a website and potentially deciding to make a purchase. However, this only works if the influencers you choose are already passionate about your brand; otherwise, it could come across as false. When selecting influencers to represent your company, choose those with a high following who have shown a genuine interest in your products, services and company’s mission.

Use Breaking News to Your Advantage

Always stay in tune with local and global news that may be relevant to your business. You never know when a media outlet may be on the lookout for businesses to give advice and tips to their audience, dependent on the topic in question. By taking these opportunities, you’re ultimately generating widespread awareness for your brand.

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