How to Stay Competitive as a Budding Law Firm

Apr 4, 2020 3:45 AM ET

The legal services industry has experienced exponential growth in recent years. As a matter of fact, with new lawyers and specialized firms entering the market at every turn, the competition amongst law firms has never been so alive and ruthless. While a potential client had—at the most—a dozen options to choose from a few years back, they now have well over a hundred. As such, it’s crucial for new entrants to distinguish themselves if they ever hope to keep up with market demand and competitors.

In the following guide, we’ve outlined a number of essential considerations any thriving law firm should examine to put themselves above the pack and guarantee their future success.

Establish Clear Growth Projections

For starters, as with any company across all sectors in the economy, law practices should formulate clearly defined business objectives. These strategic goals, mainly pertaining to generated revenue, growth, and long-term profitability. Without a well-formulated vision, a new law firm will not only fail to expand, but it will also run the risk of being swallowed up by the competition. Accordingly, it’s always best to take the time and establish realistic financial goals based on current resources and motivate the troops to work towards achieving those objectives.

Develop the Firm’s Brand Strength and Visibility

In a world of readily available products and services, it’s of the utmost importance for budding law practices to have a clear, distinctive visual identity to build its reputation. Seeing as a firm’s name, logo, and slogan can create positive first impressions and inspire trust among potential clients, hiring the services of a marketing firm to design the firm’s visual brand is bound to be a beneficial strategy. In a similar vein, establishing a solid presence and fostering effective communication through various platforms that utilize traditional advertising campaigns and social media activity will enable a firm to retain its competitive edge and reach new clientele.

Invest in Technology and Innovation

In our modern day and age, one of the greatest assets of a successful law practice lies in its digital operations portfolio and technological substitutes. Indeed, over the last decade, a number of digital solutions have made their appearance to help lighten the load of overworked legal professionals. Notably, the family law management software is a convenient tool that can assist with any legal firm. The dedicated team of professionals over at https://www.clio.com/practice-types/family-law-software/ believes this is the key to managing cases better, communicating more efficiently, and building long-lasting relationships with clients. Regardless of the practice’s nature, streamlining and automating certain operations can—and will—bring about an appreciable productivity boost.

Hire and Retain Talented Employees

Invariably, a company or firm is only as good as the people who work for it. While it can be tempting to cut back on human labor costs to optimize resources and bolster profit margins, hiring qualified lawyers by offering competitive salaries and packages is by far the best guarantee for professionalism, expertise, and quality. Leading law firms notoriously compete to get top-notch lawyers working among their ranks. This also applies to junior associates and paralegals who take on considerable workloads and are as vital to the firm’s day to day operations.

The Human Touch

When they’re looking for legal representation, clients want trusted counselors and advocates who they know they can depend on at all times. They expect results, responsiveness, and added value. In that optic, it’s essential to adopt the right professional, and interpersonal strategies to make clients feel respected and valued. Of course, it’s great to be equipped with state-of-the-art tech, but nothing beats genuine human contact to provide clients with a tailored and all-inclusive experience.

International Expansion/Mergers

While this may not—yet—be accessible to all recent entrants, expanding legal operations overseas is a surefire way for any law practice to gain a competitive advantage and tap into underexplored markets. Aside from reaching new clients, this will also protect the firm against drops in domestic demand caused by cyclical inflation and economic crises. Note that these endeavors do not necessarily entail building a whole new structure from the ground up; transnational expansion can be achieved by partnering up with local firms in the host country. Alternatively, merging with other well-established law firms will enable managing partners to gain a competitive edge by pulling their resources and clienteles together for a guaranteed market impact.

All things considered, succeeding in the modern legal industry requires budding law practices to become proactive and forward-thinking under all circumstances. In such a fiercely competitive market, firms mustn’t simply rely on having great expertise in legislations and defense strategies—they should offer added value and provide a personal, well-rounded experience for their existing and prospective clients as well.

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