Getting likes on Instagram can undoubtedly make you feel good. This is a normal reaction caused by the chemicals in your brain. It should not be the main focus on a private, personal account but for a business one, it is a totally different story.
Business accounts seem to need likes more since it can help them with the algorithm as well as to get their brand to a wider audience. This is done in order to sell their products or services. There are a few ways that a company can get likes on their posts.
The first one is to know their target audience. This can help the company decide what to post, as well as what hashtags to use. The latter is great to attract more likes, while the former gives the people what they want. However, when it comes to the content it is important to make sure that they are well-made/designed or interested and related to the topic of the account.
You could also post behind the scene photos or videos on how it all works in the office, or if you are an artist and want to show how something is made. People like to see that kind of stuff since many are interested in the “making of” aspect of a company or artist. Plus, experimenting with different styles in terms of content can also be the way to go. This can show you want works and what does not so you can gather which direction your account should lean more towards while still being true to your brand. As well as keep in tune with the trends.
In order for you to drum up the audience, you would have to also interact with them before they follow. This can be liking their post and leaving a comment saying something related to it. This may make them curious, and they may take a look at what you are about. They may even like one of your posts. But do not ask them too, “like for like” is wearing very thin.
Another way to increase your likes is to try to get yourself to host a takeover. This should be someone who has a similar account to yours in terms of content; it may even be a friend. That way you can introduce yourself to their audience and maybe gather some interest.
While the above steps can require effort and time, they are a great way to build up your likes. However, you may also opt to buy likes. But this should only be done at the beginning of your like chasing method. It can be a way to boost your posts to attract people to notice it. Good quality likes and followers but not regularly since people can begin to figure it out. Slow and steady wins the race but a small boost would not hurt too much.