Impact of Social Media on the Sports Marketing Industry

Jul 13, 2020 2:25 PM ET

Advanced communication technology is bringing people closer in many ways. Even athletes,
sports teams, and star players of various sports aren’t left behind. Social media channels like
Facebook, Instagram, and Twitter bring a promising change in the sports marketing industry.
These social media platforms have brought an opportunity to connect with fans and
followers. In this article, let us try to analyze the impact of social media on the sports
marketing industry. has emerged as the trusted online resource to get a bundle of free-to-use
video templates. Aspiring sportspersons and sports marketers can utilize this to create
engaging videos to connect with fans from across the globe.
Here are the various ways social media impacts the sports marketing industry: :

1. Increasing the Reach of Sports Franchise Using Social Media:

People from across the globe show interest in different forms of sports. Social media
platforms such as Facebook, Twitter, Instagram, and YouTube provide an accessible
platform to market sports franchises as a brand. They can make the most effective
use of social media networks to target like-minded people interested in sports.
At the same time, marketers can grab people supporting star players and ultimately
the franchise quite easily.
Sports teams can increase their reach and widen the range of fans and supporters.
They can consistently post cleverly-designed videos and narrations of successful
matches or tournaments. If done on a regular basis, the fans feel an emotional
connection with the sports franchise.

2. Extend Marketing Efforts Through Social Media Marketing for Sports:

Social media helps the sports marketing industry to expand its efforts. They can take
the aid of an online video editor from the most reputed online portal to create video
ads for social media channels. The videos can be designed for social media
marketing. Advertisers can post videos like:
? A promo of an upcoming match or tournament
? Interview of the captains of the teams playing a match
? Information about the live telecast on sports channels and live streaming
online services
? Interviews of the ex-players and pro critics about the upcoming event
? Videos showcasing the preparations of the opposite teams
These videos create and enhance the excitement among the target audience about
the upcoming game or a tournament. Thus, marketers use social media to ‘build the
heat’ among the audience. Videos encourage them to watch the online live telecast
of sports events.

3. Use of Smartphones for Greater Fan Engagement:

The industry needs to understand and respect the shift of people for using the
internet. Today, users of handheld devices like smartphones and tabs contribute a
large part of data consumption. This can be a significant consideration while
designing advertising and promotion campaigns.
Prospective fans, followers, and supporters would like to view:
? Video Ads
? Match Summary
? Highlights
? Event Promotion Videos
? Interviews of Star Players, Coaches
So, it is vital to keep content mobile-friendly. The audience can watch these well-
designed pieces of videos on the go. It is vital to keep them short and impactful.
The audience gets inspired to keep in touch and watch sports events live. Marketers
should make effective use of a promo video to generate better user engagement.
These are ready-to-use video templates available through a library of hundreds of
royalty-free videos.

4. Enhancing Your Reach Through One-On-One Connections:

The impact of social media also generates personal connections between players and
fans. Most of the star athletes and players in the most popular sports forms have
Twitter handles, Instagram Accounts and Facebook Accounts as well.
Social Media has provided a phenomenal platform to interact with the people that
love a player’s game. People that believe in a player like to maintain a personal
touch with the particular player.
The players that remain active on social media would react to the fan’s comments,
accept their suggestions for improvement, and let them know about upcoming

5. User-Generated Content For Sports Marketing:

Social Media allows posting of innovative video content to engage the audience. To
market a sports brand or even a sports event, user-generated video content can be
of great help in a video advertisement campaign. This idea works as the audience
loves to follow the responses of real people. The positive remarks by existing users
on social media can be more powerful than customer reviews.


This article talks about some significant aspects of the impact of social media on the sports
marketing industry. The performance of a player, team, or even a sports brand is gauged
through their popularity on social media today. A marketer in the sports marketing industry
or a sportsperson has a golden opportunity to let the passion of fans flow through
consistent interactions on social media.


Content Marketing, Extended Distribution, Wire, English