Keeping You Business Thriving Online: 3 Key Practices

Mar 12, 2021 9:43 AM ET

Being a business owner today is different. It’s no longer enough to have a good product and a good company policy — these days you also need to have a strong online presence. Join us as we go over 3 ways you can keep your business thriving online. These are key practices that bring in results.

Have a Social Media Presence

Needless to say, social media is everywhere these days. People are using Facebook, Instagram, Reddit, and other services to interact with each other, but also to keep up with their favorite brands. Having a strong and consistent online presence is a must these days. How invested you should be in running a social media campaign will depend on the size and scope of your business. That being said, no matter how large or small your operation is, you need to be out there, interacting with people.

Social media is used in all kinds of ways. Some businesses are running promotional campaigns via their social media accounts, while others are using this form of communication to help each other in times of need. Having an active presence in social media is simply a requirement these days.

Search Engine Optimization

Every business needs a website. However, just having a website is far from enough. You also need to do proper SEO or Search Engine Optimization for your online presence, SEO means optimizing in a way that tells Google it’s valuable. What does Google do with valuable sites? They put them on the front page for various keywords.

If you’re running a construction business, don’t you want your name to come up when someone googles “construction crews *name of your city*”? To get there, you’ll need to optimize your website.

The best way to do this is to hire a contractor who will do the job for you. SEO is a very competitive and complicated field that’s constantly evolving. It takes a professional to keep up with the latest updates and newest practices.

Offer Value

Many businesses treat their online presence as nothing more than a digital business card, or a brochure at best. The fact is that it can, and should be so much more than that. You can attract more new business and grow your brand’s reputation by offering your visitors and potential clients some sort of value online.

This means offering knowledge through informative blog posts or perhaps giving them a chance to win coupons for a specific line of products or services. Best of all, by doing this you can create a whole new sales funnel. All you need to do is ask for their email in return for whatever you’re offering, and all of a sudden you have a list of clients you can target with new products and/or services.

Be Creative

The online side of your business can open so many new opportunities to your company. Apply some creativity to it, and you’ll find that there’s plenty you can do to boost the reach and scope of your brand.