Instagram is fast becoming one of the biggest social media platforms in the world. They have all the characteristic features to make it one of the most captivating user experiences.
This has been a big motivation for brands to set up separate teams just to manage Instagram traffic and grow the brand. The platform has managed to make the app very simple to use for creators.
As a creator, you will have to rely on a lot of the Facebook tools to make your posting effective. Make sure you have changed your Instagram account to a “business” or “creator” account. This will enable you to link the account to scheduling applications. It also gives much better insights into posts and engagements.
One of the minor glitches of the Instagram platform is they do not have their individual scheduling feature. One has to depend on third-party apps to make this process happen.
But this is not a cause for worry. These scheduling apps are safe to use, fast and effective. Since they only focus on schedule, they give better insights and planning tools too.
Before you jump into scheduling, ensure that you have defied your content. The posting for a financial advisor Facebook ad templates will be very different from that of other lifestyle or creative brands. Understand your market and create a bank of content ideas before you jump into posting.
Scheduling a useful tool as it lets you plan your work way ahead of time and ensures you never miss a day of posting. It also gives your audience a more streamlined flow of content with a routine in place. The social media game is that of momentum.
Here are five easy steps to help you understand the process of scheduling posts.
Step 1: Make a Calendar Of Posting.
The simplest way to make this process efficient is by planning your posting schedule ahead of time. This is key for any personal or professional profile. The answer is looking at the month ahead and planning the posts around events and occasions that might be of significance. Most brands have a pattern of posting content that reflects the brand and the product.
These calendars can be made on an excel sheet with all the details of the posting. These will be information about the content, the posts, the hashtags, and the posting date. Allow this calendar to be shared between all the members of the team so all the information can be updated on a timely basis.
Step 2: Generate The Content.
Take time to produce the content you need to post and save them in a systematically generated folder. Sort them by date of posting and ensure all the videos and photos are set to the right dimensions.
Ensure there is a diversity of content. Leave some room for relevant and trending content posts that cannot be pre-decided.
Producing content is one of the more manageable parts of this process. Once you have an idea in mind, you can use an online promo video maker free of cost to do them in a few minutes.
These are simple drag-and-drop tools that help edit your video content and make new animations from scratch. The most significant advantage is that they are pre-designed to exact dimensions for social media use.
Step3: Pick A Scheduling Application and Link Account.
Unlike Facebook, Instagram does not come with its own scheduling applications. You will have to use one of the many apps online to pre-plan and schedule them.
You can use an app like Later or Buffer. Both of these applications are competent and work seamlessly with any mobile device.
You will need to create an account and link them to your social media pages. This can be done on the computer for a better interface. Ensure that you have updated the correct time zone to make sure the scheduled post goes up without errors.
Step 4: Use The Scheduling Application To Add Posts
These apps allow you to program your posts on the web browser, upload them, and add captions and tags. It will trigger an alert to your phone during the posting time assigned, which will allow you to upload the image or video. This process will save you a ton of time and help you maintain a consistent posting schedule for your profile.
It is an excellent idea to add posts for a week ahead of time. Once this is done, you can review them each week and make changes to them if there is a shift in trending topics or relevant news. Match this upload based on the calendar you built as part of step one.
Step 5: Review Post Before Upload.
When it is time to post the update on Instagram, the photos and the caption will appear on the screen of your phone as an app-notification. It will give you a trigger to review and publish.
At this point, take a few seconds to check the content. Correct the caption; if there are any typing errors, or if they sound irrelevant from the time they were first planned.
Hit publish and make sure you refresh your feed to check the post. Cross-check the hashtags are hyperlinked, and the caption is formatted correctly. It is an excellent practice to keep all these steps updated on the sheet. This enables effective communication between the content and posting teams.
The posting schedule will not help you if you are not up to speed on your content. Spend more time in creating value-add content that will resonate with your target audience.
While making a posting schedule, be sure to keep enough room for content creations and review. Content is the king, research on competitors too will help you stay ahead of the curve.
Not all posts can be scheduled. Some topics, like relevant news stories, press releases, or trending topics, need to be tended to in real-time.
The planned post should be timeless content that feeds the curiosity of your followers. This process can be a beneficial tool to keep engagements consistent.