iCrowdNewswire Jan 20, 2021 2:03 PM ET
One of the largest effects of technology is how it has caused social media to blow up over the last few years. Social media went from something that teenagers used to upload a few photos now and then on platforms like Myspace, and connecting with friends on Facebook, to a platform that virtually almost every business uses these days.
Aside from businesses, about 330 million people use Twitter every month, with about 63% of those users being between the ages of 35 and 65. Not only is it fair to assume that many of those users are business owners, but it’s also fair to assume that many of those users are potential customers or followers.
In today’s day and age, it can be extremely difficult to get a Twitter account off the ground, or even noticed amongst the sea of username and accounts. The good news is that there are a few things that can be done to increase a Twitter following.
It can be difficult to gain followers, or even manage a Twitter account, which is why using services like Twesocial can really be beneficial. Twesocial is a top ranked Twitter growth marketing service, and helps users to gain genuine and authentic followers, using organic methods.
Managing a Twitter account can be tiresome, as well as complicated, which is why Twesocial offers a dedicated account manager. Users need only answer a form filled with certain questions that will help the account manager understand the audience that the account is aiming towards.
From that point on, a team will take over and handle promotion, posts and more.
Interact with others
One of the easiest things that can be done to get more Twitter followers, is to interact with other users. What this means is that retweeting posts from other people, following certain influencers and replying to customers will eventually lead to an increase follower number.
When these steps are followed, the chances of those influencers, who will have a very large Twitter following, retweeting in return is increased. Aside from that, it also increases the exposure of an account, because users searching for certain tags will see those retweets, and will most likely hit the follow button. In addition to this, it helps an account to stay active.
Post more visual content
It has been proven, time and time again, that humans are visual creatures. What this means is that humans react more strongly to visual images than they do to text. If this were translated over to Twitter, it means that a person might just scroll straight over a block of text, which is obviously not what is wanted.
A much better idea, and one that will retain the attention of a user, is to post more visual content. Not only does this increase engagement, but it will also increase the possibility of retweets, which in turn leads to virality and staying on the top of recommended searches for longer.
Tweet more often
In many cases the expression “Absence makes the heart grow fonder.” is very true, unfortunately not so much for Twitter. As mentioned, there are about 330 million active Twitter users per month, and many of them are posting every day. What this means is that if an account doesn’t post very often, the chances of that account being forgotten about are highly increased.
In addition to this, when that account does post, the post will most likely be buried amongst the potential hundreds of other posts by other accounts. In order to stay relevant, it is very important to post more often, but also keeping in mind not to spam followers.
Optimize Twitter profile
The single most important thing that anyone can do is to optimize their Twitter profile. This is because a Twitter profile is the place a user will go to when they want to know more about the account.
For this reason, a Twitter profile should convey to the person reading it, that the account holder is trustworthy and more importantly, credible. In order to do this, the account should use the brand name as well as get verified (a verified profile has a blue tick next to it).
Most potential followers will look at a profile before clicking on that all-important follow button.