Starting A YouTube Channel (And Marketing It)

Oct 15, 2020 7:38 AM ET

Oct 15, 2020 3:38 AM ET
iCrowd Newswire – Oct 15, 2020

YouTubers used to be looked down upon title but now it can carry some weight, depending on what they do. The increase of people wanting to go down the route of becoming a YouTube has increased in recent years. Even some small businesses may have looked into it to help grow their brand to sell and promote their products or services. However, it is not an easy task to make it in the field (or any other in that matter). One needs to have a plan and follow it through. Rather you are a small business or individual marketing plays a big role in gaining an audience and, therefore, a client base.

Make A Plan

The first thing that anyone should do if they want to use YouTube as a medium for marketing what they do it to make a plan and follow it. While plans can changes, as is their nature, making a basic blueprint would be a good way to go. You should decide what type of content you want to post as well as how to go about doing it. Think of it as a small business and ask yourself:

  • How often do you want your content to go out?
  • How much time will it take to create?
  • How you can market it?

These are the basic questions that you would need to answer to make a plan and more importantly a schedule. You should also ask yourself if you can keep to it since burnout is a real thing, and life can also get in the way at times.

Marketing Plan

The last point on the first can be the make or break of any channel. You can have amazing content that comes out regularly but it is no good if no one sees it. That is why you should do some research as part of your marketing plan. What tags to use, when to post, and (if you are looking to make a profit for the site through ads) what type of content. If the latter we would suggest that you do what you are interested in since this is the best way to gain and increase your audience. However, small businesses often do not have that option since they have to sell a product or service.

Tags are not the only concern when it comes to marketing. Another is shareability. Is your content worth being shared by people? How do you make it so? Another aspect of marketing is getting your audience to interact which is usually done by making comments, liking (even disliking) the video. Therefore, what you post should be something that people would want to comment on as well as have a reaction to. Doing this well can help with your YouTube views making your content get out to a wide audience as well as making people want to come back for more.