Millions of users frequent Instagram on an hourly rate. This makes it one of the most popular and visited social media platforms. It is addictive and can gather a wide audience which would be perfect for marketing opportunities for businesses. However, if you want to use Instagram as a marketing tool you should know that it is quite difficult to get your brand’s name out there with below 1000 followers. Luckily we have some tips that can help your account out.
Know who your target audience is and what they would want. This may require some trial and error. Therefore, you should experiment with what you post and when you post. Make sure that your Instagram account is the business one so that you may keep track of graphs for interactions, and other insights.
Complete your bio. This is the introduction to what you want to do with the account, as well as being about your company, and what they can offer future customers. Also, make sure that your site is added to the bio. You should also make sure that your name is easy to look-up and remember. Your name can be the brand with a keyword so that it can show up on search results. While your username (the one under the name) is what people can call if they want to get in contact with you. They can be the same name or different ones.
Have a profile picture that reflects your account. If you are a business then a picture of yourself, or the company’s logo could work well. If you are an artist then maybe your picture can be your character’s avatar (for comics) or one of the best drawings that you have done. You can also create a self-portrait.
Follow your friends. This can so that you are a real person and not a bot. Plus, some of your buddies may even follow you back helping with your numbers. You may also opt to buy a few followers from sites like Ingramer to give yourself a little boost in the beginning, to get noticed by real people.
Find accounts that are in the same or a similar field to you. Here you can follow them as well as see how they run their account to get some inspiration. Only inspiration, you should not copy them. You can also check out their followers and follow some of them. Plus, like the account and some of their followers’ posts, as well as add comments.
When it comes to making the posts you should aim for one that is interesting, and educational. This can be advice posts, work-in-progress ones, or behind the scenes. This is where you can and should experiment with what to post and when to do it. You should also make sure that you use the right hashtags as well as ask your future audience what they think about what you said as a way to ask them to engage with your post. And most important, while clichéd it is true, have fun because if you do, they will too.