Types Of Video Ads A Marketer Must Know About In 2020

Jul 16, 2020 11:25 AM ET

Video Marketing is among the most trending methods of Digital Marketing today. Social media platforms like Facebook, Instagram, Twitter, and YouTube can be utilized to spread a word about your brand, company, product, or service. The best way is to take the aid of an intro maker from the most reputed online platforms to make impressive videos.

In this article, we would go through some of the most significant types of video ads. These are the video ad types that sensible marketers need to be aware of. You can utilize any of these video types to leave a quick and lasting impact on the audiences’ minds.

Let us figure out the types of video ads you should know about in 2020 being a marketer:

Internet users from across the globe search for video content through a variety of platforms. YouTube is the most-streamed online platform. We can initially categorize video ads as per the placement:

Some video ads would play when the user is streaming a video online (Along with the Stream-Line Video Ads)
Some video ads play while the user is engaged in the other form of content (Across the Stream-Line Video Ads)

For all types of video ads, the target is to grab the attention of the person online to the particular brand, product, service, or offer. Let us now look into the types of video ads that play when the internet user streams a video:


Along with the Stream-Line Video Ads:


These video ads pop up automatically:

Before the main video content
During the main video content
After the main video content

It would be best if you kept these video ads shorter in length, say 15 to 30 seconds. Most of these video ads are skippable. Otherwise, you can also provide a close button so that the internet user can close the ad. Yet, it is better not to provide a fast-forward option. 

You can create the most engaging, informative, and result-driven video ads using an online video editor, which is a ready-to-use, editable template available at the most reputed online platforms.

YouTube Bumper Ads:

The best examples of this type of video ads would be YouTube Bumper Ads running through 6 seconds. You need to convey the message to the target audience within a short span of a few seconds and catch their attention. So, you must design the video ad accordingly. You can choose a suitable template from a library of thousands of royalty-free video ad templates to create your YouTube Bumper Ads in the best format.


Across the Stream-Line Video Ads:


The internet user, your target audience might be playing a video on a video player online, reading a blog, or even engaged in any other forms of online content. Now, Across the Stream-Line Video Ads use a small screen on the main screen and play silently.

If the users find the video ad relevant and interesting, they would have the freedom to click on it. As and when the user clicks on the video ad, the main video player is paused. This allows the clicked video ad to play with audio as well. This is an interesting and user-friendly manner to engage your target audience.

As a techno-savvy marketer in modern times, you need to understand and utilize these forms of video ads in your ad campaigns to gain huge success in terms of a better conversion rate. If you design your video advertising campaigns cleverly, making the most effective use of these major types of video ads, you can gain consistent traffic to your website that turns to actual sales.

That’s not all. There are some other types of trending video ads you must consider. It would be wise to include different types of video ads in your campaigns for better results. Let us go through the other types of video ads:


Video Ads with Calls for Action:


The ultimate aim of your video ad campaigns is to gain business through random internet users. Isn’t it? It is quite possible to include some useful calls for action in your video ads. This type of video ads would be the most effective way to make money online

This type of video ads includes:

Links to your website, 
Links to a particular product you are selling online as an affiliate, 
Call to Subscribe to your channel.
Call to subscribe to your newsletter.
A link to your subsequent video and so on.

As you encourage and inspire the audience to take necessary actions during or by the end of the video ad, you can expect a better rate of conversion. Here, in this type of video ads, your ad should generate the need for your product or service, and the calls for action should redirect the viewers to your website for their purchases. It is the key to success through video marketing.


Video Ads for Over The Top (OTT) Advertising:


The innovative modes of entertainment and communication are ruling in 2020. Streaming Media over the internet is an emerging trend today. Apart from the usual benefits of online advertisements, you can get more benefits by advertising through modern platforms like:

Subscription Video on Demand like Netflix and HBO Go
Transactional Video on Demand Like Amazon and Google Play
Ad-supported Video on Demand like Vimeo, Twitch, and YouTube.

The video ads played through OTT streaming devices cannot be skipped. Thus, you can expect better video ad completion rates and better turnarounds bringing you great business consistently.


Attractive Cinemagraphs To Engage Your Audience: 


Cinemagraph is a hybrid of images and videos that turns out to be very alluring and eye-catching for the audience watching your video ads. You can utilize this form of video ads to leave an impressive impact on the viewers. This method of creating video ads can take your video marketing efforts to new heights.

The Bottom Line:

In this article, we have discussed the most popular and significant types of video ads that marketers like you should know in 2020. You can study the video ad types explained and use them in your campaigns, creating fantastic video ads using templates and tools available at reliable online platforms.


Content Marketing, Extended Distribution, Wire, English