Update Your Online Presence: A Guide To Marketing In 2021

Jul 29, 2021 1:20 PM ET

It’s easy to fall behind in the world of digital marketing and online business. With social media and websites playing such an essential part in advertising businesses, it’s no wonder there are some companies out there that specifically provide this service alone. But why is it that you need a good online presence these days? Why can you not just market your goods and services the way they did it in the old days?

The Need For A Strong Online Presence

First and foremost, discoverability is the main aim with your business’ online identity. With great websites and social media engagement comes more customers and clients that did not yet know about what you have to offer. You’ll also find that it’s much easier to hit 24/7 marketing goals so people will end up seeing your ads and posts at all times of the day. This is going to help you to cast the widest net to round up as many relevant clients as possible. Analytics data from online platforms will also help you to see, in real time, the impact you’re having. You may find that posting at 7am is getting you no views, so you can then change your schedules up. This will save you a lot of time and money in the long run as you’ll be able to focus those resources into efficient marketing.

A New Site

Implementing a new website for your company is a brilliant way of giving people an idea of how serious you are. Sleek, intuitive designs are ideal today as the internet is saturated with amazing sites that instantly grab your attention as well as plenty of poorly designed ones. Make sure you’re competing with other great sites and think about hiring a professional web design agency to create a brilliant online representation of your business. Companies such as Web Heads, with decades of web design expertise and CMS management, can not only create a slick new look but also help to drive traffic to your site using the best optimisation methods amongst many other services.

Social Media Revamp

It’s worth noting that finding out a company has inactive or no social media accounts will reduce their legitimacy tenfold. Seeing accounts posting regularly with quality content is a brilliant way to increase trust from your customers. Make sure you’re not trying to use too many platforms and overwhelming yourself or your social media manager. Identify the right platforms for you with the most relevant audience and focus in on them. Ensure your branding is all up to date as well as the information about your business—it won’t look great if you’ve got an old phone number or address still attached to your Facebook page.

Online Listings

Make sure your company is registered on your Google business profile. So many people utilize the information here to find contact details and basic information about your business. You can even add your office to Google maps! As well as this, there are lots of other online listing websites like Yelp and even Facebook. You’ll find that using these types of sites will allow reviews to start coming in, giving you the chance to improve your legitimacy. Just be certain that your customer services are on point because those negative reviews can really hurt your reputation.

Content Marketing, No PR, Wire