iCrowdNewswire Dec 1, 2020 6:50 AM ET
People who sell products online have no choice but to have a compelling online presence. The internet is home to millions of visitors searching for answers to personal or social issues. Once any webpage loads, what greets the visitor determines if they proceed or not. For this reason, this post will discuss why web design is important for a business and the elements that make it possible.
As you design a website, bear in mind that any prospect will either be drawn to your brand or away from it according to the design. The majority of prospects agree that the design of a website can make them reject a brand no matter how good it is. It is the role of a website owner to design their site in a way that makes it irresistible and beats everyone’s expectations.
Why Website Design is Important for Business
The answer is not straightforward and design trends need to be done professionally. Also, remember that designs are subjective and personal.
What might impress you might be terrible to another person. Therefore, the challenge is to select a design that is impressive to anyone that comes across your site. People would rather read content on a well-designed site other than on a boring and plain site, so let’s find out what makes a perfect website design.
Make it About the User.
Although the website belongs to you, it is not about you, but rather the user. Don’t let your ego drive you to personalize your interests as the results may be detrimental. As mentioned earlier, design and style are subjective. Take time to visit other sites that are doing well and take ideas from them (without copying them).
The User Experience (UX) should be friendly and easy from the beginning to the end. The content you present online might be the only way to interact and sell your brand. Therefore, you should be able to make a lasting impression to a customer which will lead to unending referrals.
1. Brand image
A website represents a brand, and it is what customers will look at in order to get to know and understand it. That is why the first impression must be excellent. The elements of design, such as color, font, images and general decor should represent your brand identity in a brief but conclusive manner. Also, they should remain constant across the site as it will shout stability and confidence to the visitor.
Make sure the colors on your brand align with those on your logo and anything that identifies with the website. Different colors relay varying messages. So, it would help if you were careful about your color selection to send the right message. For instance, blue is associated with trust, while black relates to high-quality. Select colors that bring out the right thoughts and emotions to prospects.
As you strive to make your site irresistible, you need to keep it simple, clean, and attractive. Experiment on different layouts like a dropdown menu or a simple menu displaying categories. You can experiment with several layouts, then settle for what appeals more to your audience.
However, whatever you choose, it should not be cluttered because visitors will be overwhelmed and probably leave before exploring the site.
4. Font Choice
Web design is a struggle you go through to impress customers. As a rule of thumb, the fonts you use should be easy to read and visible.
Whoever your audience is, the font you decide to use must be favorable or appealing to them. You cannot use the same font for the young and old generations. The young generation likes stylish and fun fonts while an older generation might find such fonts hard to read or even look at.
5. Website accessibility
A website that takes too long to load will only turn away prospects. Accessibility makes for a better user experience which leads to conversions. The law requires that all websites be accessible to even people with disabilities by way of design. If you pay a web designer to do the job for you, make sure to provide details of what you expect with your visitors in mind.
6. Fast Navigation
Easy and fast navigation on a site will earn a website more prospects and huge benefits from the audience. Every website owner’s goal is to impress their audience and make a killing by selling their brand. However, this goal might never be achieved if what your site provides does not answer their questions.
Navigation should be simple through the website as no one has time to waste sifting through unnecessary content. A user-friendly website is likely to provide visitors with a good user experience which will possibly convert to sales.
Website design is not an easy feat, and it should be taken with all seriousness because it will make or break your business. The design can win over prospects which will lead to more conversions, which is the ultimate goal to an online business.
A well-designed website must have a reliable user-interface for all visitors to easily navigate as they search for whatever they want. Before signing a deal with a web designer, be sure to vet them to make sure they are professionals.