Why You Would Want To Join Instagram

Jul 15, 2020 8:25 AM ET

Instagram is one of the most popular social media platforms with millions of users on it hourly. It is a place to post photos of food, places you have been, hangouts, and even your artwork. Plus, there are stories that you can share which last for a day, to make a quick, short update.

However, many companies and businesses have hopped on the trending of running Instagram to promote their services, products, or just hand out advice.

Why Businesses Should Use Instagram

It is a great way to connect with like-minded people and get your message out to the digital world in a fairly organic way. The correct use of hashtags can help to spread the word out by becoming an item in the search results on Instagram. But the important thing is to make posts that are well-made as well as either entertaining or informative. Behind-the-scenes posts can work very well for businesses and artists alike. Plus, posting advice posts about graphic design, relationships, marketing, etc. can rock up many likes.

How To Run An Instagram Account

One of the most important aspects of running a business Instagram account is to interact with the potential audience. This can be done by commenting and liking other people’s posts as a way to get your name out there.  Hopefully, they will be curious enough to check out your account. Another way is to keep up to date with the trends on Instagram. You should also follow accounts that are similar to the one you want to run. This can also be a good way to check out their followers and follow some of them.

Should You Buy Like And Follows

A site like Ingramer offers the option for you to buy Instagram follows and likes. This could be a useful tool in the beginning. The reason for this is that it is difficult to get noticed in the sea of posts with enough numbers (likes) on your side. Buying them can give your account a little boost to attract attraction but it should not be done often. People can, and do, figure out when likes and follows have been purchases.

How Often To Post

This will depend on you. If you are an artist hoping to drum up interest in your work it could be a good idea to post daily or maybe just three times a week. You could post old projects, and work-in-process. As for businesses you may want to opt to post once a day but informative posts. Stories are also a great way to keep people up-to-date with the goings- on of your work. However, they would work if you use hashtags and have a large enough follower base.

What Not To Do

Of course, you should not be rude and insulting. But you should not do the whole “follow for follow”, “like for like” that was about at the start of the social media craze. This does not work and is, well, annoying.


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